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Caterpillar® is the world’s leading manufacturer of construction and mining equipment. It has grown to become one of the highest valued brands in the world*, making workwear and casualwear that embodies their essence of getting the work done. Now Polygiene and CAT® have started a partnership to protect clothes from bacteria and other microbes – to reduce the need for washing and by that prolonging the active life of the garment. The partnership starts in the casual wear collection, ramping up for 2021 and beyond.
BEDGEAR® is a US leader in bedding. Together with Polygiene they now announce the new Germ Shield® Protector that incorporates a lab-tested anti-microbial technology that inhibits 99% of microbes and germs. This is part of BEDGEAR’s longstanding commitment to provide sleepers with clean, and safe products that deliver a healthy sleep environment. Central to the Germ Shield Protector is Polygiene’s proven technology that suppresses the build-up of germs, bacteria and odor.
Starting in October 2020, Polygiene® will treat Marks & Spencer’s kitchen towels. The towel is treated with Polygiene stays fresh antimicrobial technology and is part of M&S globally distributed core programs. The yearly forecasted order value of the kitchen towels is USD 75 000.
End of April, we predicted two-quarters of decline and then two-quarters of recovery. In previous newsletters, we told you about the financial impact and predicted recovery. And in July we gave you some tips on getting started on the new sustainability – beyond environmental and social responsibility, we need to think about how our companies and brands position ourselves in relation to current and future pandemics.
