Polygiene

1 day ago

When Tony Tonnaer founded denim brand Kings Of Indigo company nine years ago, his objective was clear; to produce clothing in a sustainable way both socially and environmentally, without compromising on quality. Since then, what it means to be 'sustainable' has evolved and become more intricate, and the future promises further changes. The brand works with a clear objective; to lead the industry to change. Bold? Maybe. But that forward-thinking has helped shape and change the path of fashion, with Kings of Indigo always being two steps ahead of the rest. The brand is constantly exploring how to reduce the impact on the planet and people; using its Five Pillars of Sustainability as cornerstones.

One of these pillars focuses on saving water in the production process. However, home laundry accounts for two thirds (2/3) of the environmental impact of a garment and occurs during consumer use. Kings of Indigo teamed up with Polygiene to create a capsule collection that because of the Polygiene treatment do not need to be washed as often, which saves water, energy, time and money as well as improve the lifespan of a product.

Read more about Kings of Indigo & Polygiene partnership: bit.ly/360Z086

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