When Tony Tonnaer founded denim brand Kings Of Indigo company nine years ago, his objective was clear; to produce clothing in a sustainable way both socially and environmentally, without compromising on quality. Since then, what it means to be 'sustainable' has evolved and become more intricate, and the future promises further changes. The brand works with a clear objective; to lead the industry to change. Bold? Maybe. But that forward-thinking has helped shape and change the path of fashion, with Kings of Indigo always being two steps ahead of the rest. The brand is constantly exploring how to reduce the impact on the planet and people; using its Five Pillars of Sustainability as cornerstones.
One of these pillars focuses on saving water in the production process. However, home laundry accounts for two thirds (2/3) of the environmental impact of a garment and occurs during consumer use. Kings of Indigo teamed up with Polygiene to create a capsule collection that because of the Polygiene treatment do not need to be washed as often, which saves water, energy, time and money as well as improve the lifespan of a product.
Read more about Kings of Indigo & Polygiene partnership: bit.ly/360Z086
Canclini 1925 have ViralOff technology on their shirt fabrics since last season. The Canclini collection offers a wide range of cotton and non-cotton items. The company strongly believes in this project and despite the difficulties of the moment, linked to a firm market and the impediment of travel, and aim to propose this textile innovation also for the current collection for spring 2022.
Although volumes are small today, it is a project with excellent growth potential. The brands and the final consumer are becoming increasingly aware of the importance of this type of fabrics treated with Polygiene ViralOff that protects the fabric and reduces the growth of tested viruses by over 99% in two hours. Additionally, the product will not have to be washed or even discarded out of fear of viruses or bacteria. Which is good both for the environment and the shirt, that will last longer and look nicer due to less washing.
Canclini is proud of the collaboration with Polygiene as both companies uphold the same vision values: tradition, passion, innovation and quality.