Polygiene and HSP Hanse Shopping launches mass market cleaning products with ViralOff®
The products are intended for the mass market in Europe and North America, through supermarkets and other mass retail outlets, to be made available at over 50 000 retail stores in Europe and almost 100 000 retail stores in the US.
HSP Hanse Shopping is also in discussions with mail-order companies, DRTV companies, and online partners, to sell on all available distribution channels in a market with more than a billion potential customers.
“We are now bringing a technology to private customers that were previously reserved for the industry”, says CEO and Founder Heiko Spiering, explaining the significance of the world’s first cleaning supplies with antiviral treatment. “There is a huge interest in these products in the market and the inquiries of current and many new trade partners is phenomenal!”, adds Martin Nabben, Managing Director at HSP.
The US CDC recommends (in the COVID-19 directives) that you clean surfaces first using soap and water, then use disinfectant. That means your wipes, dish towels and mops will have swept a not disinfected surface, so it is reasonable to disinfect them too. With Polygiene’s ViralOff treatment, these products will do that by themselves over a short time period.
“Studies have shown that viruses can live for days, even weeks, in textiles”, says Haymo Strubel, VP EMEA for Polygiene. “You wouldn’t clean a floor with a dirty mop, and you shouldn’t clean for viruses with a mop that still contains viruses from the last cleaning.”
The effectiveness of the protective treatment has been tested for SARS-CoV-2 and Influenza A according to ISO 18184:2019. The product range has also received certification from OEKO-TEX®: STANDARD 100. All articles are therefore tested for harmful substances and are harmless to health.
The partnership is exclusive for this category and market for a period of 24 months, with a minimum order value of 1 MUSD for Polygiene.
ViralOff protects treated fabrics from bacterial and viral contamination but does not protect against infection or disease.
About HSP Hanse Shopping
In 2012 HSP was founded with various offers and niches in non-food products. Operating out of Hamburg on Hanseatic principles, they are valued by suppliers and customers from all over the world. Trend-conscious quality, short development and delivery times, modern marketing – they offer all of this as a trading partner. With more than 30 years of experience, lean administrative structures and a worldwide network of scouts and producers, HSP Hanse Shopping offer national and international trade customers promising new products. www.hsphanseshopping.de
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