Shoppers will switch supermarket to avoid Campylobacter, says FSA

New consumer research survey on campylobacter – the biggest cause of food poisoning in the UK – by the FSA reveals that half of consumers (53%) said they would start buying poultry from another supermarket if their usual shop sold a higher than average amount of chicken that is at ‘high risk’ of campylobacter.

The survey also shows that the public wants further action to reduce poultry contamination. Two-thirds of people asked want to see meat processors and supermarkets slash levels of campylobacter beyond the current industry-agreed target of 10%.

Steve Wearne, Director of Policy at the FSA, says: “We have always said that consumer power will ultimately push industry action.”

Addmaster (UK) Ltd. has worked in partnership with Europe’s leading multi-material packaging manufacturer, LINPAC Packaging to develop a range of technically advanced trays and films with built-in Biomaster antimicrobial technology to reduce the growth of bacteria including Campylobacter on  the outer packaging of fresh meat.

A previous FSA study found that about 7% of raw chicken outer packaging on supermarket shelves is contaminated with campylobacter. In real terms this means that almost 9 million packs of raw chicken are sold in the UK every year.

For more information about LINPAC antibacterial fresh meat packaging visit the website.

*Please note that Addmaster was acquired by the Polygiene Group AB in January 2021, so all news articles prior to that date will still be branded as Addmaster.