Retail giant launches food industry first with Biomaster

CeDo Limited, Europe’s largest producer of own label and branded household disposables, has launched an exclusive range of cling film, foil and bakery parchment dispenser cartons protected with Biomaster antibacterial technology.

CeDo develop household products used by millions across the continent. The company’s cling film and food wraps are widely used in the catering industry to cover sandwiches and foods to be refrigerated or sealed to keep food fresh.

In collaboration with Addmaster, the company had developed a cleaner dispenser carton protected with an antimicrobial protective coating to help prevent the spread of bacteria within a food preparation environment.

The active ingredient in the carton outer is Biomaster technology which inhibits the growth of harmful microbes. It provides a “clean to touch” surface helping prevent cross contamination of bacteria from hand to carton and from carton back to hand.

Each year in the UK there are around 450,000 cases of food poisoning, many caused by handling raw meat and chicken. Campylobacter, which accounts for about 80% of all foodborne illnesses, can also contaminate outer packaging and is a common source of cross-contamination.

The new CeDo display packs are also printed with a QR code, so that anyone with a smartphone reader can access a 20 second animated film explaining the benefits of Biomaster antibacterial technology.

The first stores to stock the new packs are are a leading cash-and-carry food and drink wholesaler selling to around half a million customers in the UK from independent convenience stores, grocers, leisure outlets, pubs and restaurants.

Addmaster Marketing Manager adds: “This is the first application of antimicrobial technology in the market application of cling film, foil and bakery parchment products. It provides user confidence and measurable protection for everyone in a professional and domestic kitchen environment.

It is another example of how Biomaster can work with the food industry help prevent contamination from bacteria from preparation, processing and packing through to distribution.”

*Please note that Addmaster was acquired by the Polygiene Group AB in January 2021, so all news articles prior to that date will still be branded as Addmaster.